Travel Isn’t About The Number of Places

Travel isn’t about the number of places you visit, but the depth of the connections you make.”Last year, 37 million people visited Japan, but overtourism is not our way of traveling. Instead, we choose to immerse ourselves in the scenery, culture, and warmth of the people, seeking out authentic experiences beyond the crowded tourist paths.Japan is filled with stunning, lesser-known places that we’ve visited and loved—each with its own unique charm and beauty. And yet, there is still so much more to explore—hidden gems, serene landscapes, and meaningful local encounters waiting to be discovered.